What makes 25 Farms so special? Part 1

If we're pressed, we have to admit that 25 Farms isn't special. What it does, anyone could choose to do. All of its food is produced locally, grown sustainably, sold inexpensively, is available to all sorts of people, and is profitable. And yet, 25 Farms is the only one of its kind in America. We are the only produce provider in the country whose produce is gourmet, grown ultra­-locally, harvested and delivered in the same day to customers' homes, with 100% of net profits funding a nonprofit organization which helps feed hungry children, ALL for the same price of lower­-quality grocery store produce.

"Special" isn't the right word to describe 25 Farms. The best word to describe 25 Farms is "ridonculous". The word implies that something is so special, it appears as ridiculous and beyond belief, and is only capable of being expressed in a word which speaks of its paradox of being real and also too much for the imagination. It is the word for that moment when you just­-can't­-make­-that­-stuff-up; when you see a bear on a unicycle pedaling down the interstate; when the shot-­at­-the­-buzzer is made from beyond half­court­­; well, you get the idea.

25 Farms would already be special if it only provided some of the things which it does, but it gives customers more than they could have ever hoped for. Gourmet produce by itself is an incredible feat, but to provide it at the same cost as lower-quality produce is unheard of. Growing locally is admirable, but growing lettuce in the middle of a Colorado winter is seemingly impossible. Eating fresh produce is awesome, but eating it within hours of its being harvested sounds crazy when most grocery stores still call things "fresh" after they sit there for weeks at a time. Delivering this gourmet experience for $25 to someone's home is just plain nuts. $25 doesn't even cover the pizza and tip for the pizza delivery guy for one's nights meal, the meal that took longer to arrive than it would take to make something mind-blowing from scratch with produce from a 25 Farms Delivery.

At some point 25 Farms goes from being special to being ridonculous. This a blog series for people to decide for themselves at what point 25 Farms becomes ridonculous to them. In a broken global food system, businesses like 25 Farms shouldn't exist, and yet, it. is. here.